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· The advertisement focuses on the model and her sex appeal in an attempt to sell the fragrance. The page shows an image of a thin, blonde, beautiful woman in a scandalous black sequined dress against a dark grey background. Her hair appears rather messy, and her dress features a deep V-neck. The name of the perfume is displayed horizontally in sparkly, gold lettering across the picture. In the bottom, right hand corner of the page, an image of the perfume bottle is shown. The woman in the revealing black dress is used as a persuasive technique to make women think that they too will be attractive if they wear the perfume.
· The advertisement focuses on a beautiful model and her sex appeal.
· The model has sharp facial features and is not smiling, making her look more vixen-like than dainty. The entire advertisement is dark, giving it an even more sensual feel. Some women may not appreciate the advertisement for various reasons. The model’s scandalous look might be too sleazy for some women, while other women may not appreciate her toothpick thin frame.
· The advertisement for the fragrance Paco Rabanne, by Lady Million, that appeared in the January 2011 issue of Cosmopolitan uses a scantily clad beautiful model and her sex appeal to sell the perfume, but in a conservative woman’s eyes this advertisement could have the opposite effect.
· The use of a thin, beautiful woman portrays women as objects to lust after, which may be found mildly offensive to some.
· The advertisement for the fragrance Paco Rabanne, by Lady Million, that appeared in the January 2011 issue of Cosmopolitan uses a scantily clad beautiful model and her sex appeal to sell the perfume, but in a conservative woman’s eyes this advertisement could have the opposite effect by portraying women as objects of lust.
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