Bigger, Faster, Stronger

The two different advertisements took two alternate approaches to saying essentially the same thing.  The first poster puts the emphasis on the message given by the words.  By only showing people's bodies and having a blank background, all you really see is the words.  What are the words saying exactly? Are they perhaps an illusion to steroids? Judging from the oversized athletes in both advertisements, I would think it is about steroids. The second advertisement has the same words, but there is a nice background and people complete with faces to draw attention away from the words.